Local SEO
Local SEO for Lexington, NC
How search works in a town surrounded by bigger markets, and what our monthly work does about it.
Lexington sits between bigger markets. Winston-Salem is 20 miles north, High Point and Greensboro are east, and Salisbury is south. Businesses from all of them list Davidson County as a service area, so local searches here get crowded fast.
Google ranks local results on relevance, distance and prominence. Distance is out of your hands. Relevance and prominence can be built, and that's what our monthly work does: it makes plain to Google what you do, where you do it, and why people trust you.
First: a solid foundation
Inherited a site from another designer? The first month is cleanup. Each service is split onto a page of its own, near-duplicate pages are merged, and we only add a Thomasville or Welcome page when you truly take jobs there. Copy-paste town pages get flagged by Google, so you won't get those from us. Every site we build ships with that cleanup finished.
Then: steady monthly work
- Fresh pages each month (two of them), each written for something Davidson County people type into Google.
- Monthly Google listing to-dos, ranked by what moves calls.
- Behind-the-scenes checks on page titles, schema markup and broken links.
- Your hosting plan, so upkeep, backups and edits are already covered.
- One page of results each month, no jargon.
- A sit-down call every three months to decide what's next.
Price
Set after Roger learns your trade and your competition, and put on paper before month one. The first six months are the commitment; after that, stay only while it's paying off. Your Google, analytics and domain accounts are registered to you.
Who sees results fastest
Trades people call when something breaks: heating and air, plumbers, roofers, wreckers, mechanics, exterminators, a dentist with a same-day slot. When most of your jobs come from referrals and regulars instead, put the money into the website first. Not sure which camp you're in? A free review sorts it out.
What we won't do
Plant reviews. Swear you'll hit number one. Upsell ad budgets. Lock you into a long contract. Hang on to passwords that belong to you.
SEO questions
- How much is SEO?
- That depends on your trade, your competition and your site today. Roger reviews all three, then puts a monthly price in writing before you commit.
- How long is the commitment?
- Half a year, because that's roughly how long Google takes to respond to steady work. Then you can stop any month.
- Will you guarantee a top ranking?
- No honest company can. We guarantee the work gets done every month and that you see what was done and what changed.
- Do you run paid ads?
- No. We work on the unpaid results: the map pack and the regular listings beneath it.
Order up
Where do you show up right now?
Request a free review. Roger searches for you the way a Lexington customer would, then lists what's keeping your site and map listing down.